MoreSleep opened in Berlin in 2012. The founders had already built one agency, NoMoreSleep, and seen its team move into TBWA. Freunde von Freunden was running on the side.
The second studio started from a different question. How to make exemplary work and keep the hours sustainable. The name turned the old one around.
The founders met in Berlin in 2005. NoMoreSleep followed in 2006, a digital agency and production studio. Freunde von Freunden started in 2009 as a side project.
In 2010 the NoMoreSleep team joined TBWA Berlin. That story has its own page. MoreSleep opened in 2012. Friends Space opened in 2016. A Kreuzberg office followed in 2017, a Los Angeles office in Echo Park in 2020.
Strategy and narrative. Concept. Brand transformation. Digital design and development. Content. Campaigns.
Design and engineering in one team. SPOT, an in-house asset management system, grew out of years of client builds. Collaborations and equity models sit next to classic client work.
Trust. Nobody knows everything, so talent gets pooled. Time. Used well, saved where possible. Curiosity. Questions lead to better ways of working.
Lasting. Beauty is good, usefulness lasts longer. Fun. Work worth doing can be fun to do. Each value got its own carrier: a flag, a cap, a newspaper, a laptop screen, a wrist.
Remote from the first day. A team spread across cities and time zones, meeting in Berlin and Los Angeles. Self-starters who run their own projects and clients.
Projects stay open for input from anyone in the studio. Unlimited holidays. The best lines from the team chat ended up as a sticker set.
Summer 2019 marked the tenth summer party, shared with Friends of Friends. The give-away shirt set the two studios in two typefaces, with date, time and place printed on the back.
The 2019 Christmas present to the team was a shirt with wishes for 2020. More fun, more time, more friends, more music, more books, more freedom.
A selection of MoreSleep projects with their own case pages.
More in the full work archive.
Creative studio co-founded in Berlin in 2012, with a Los Angeles office from 2020. Strategy, identity, digital, content and campaigns for clients in hospitality, culture, design and real estate.
Run side by side with Friends of Friends, and remote from the start.