MOHAB's lead product, a minimal tiny home called a Space, is a direct response to the dwindling supply of liveable space. Conceived as a modular system, Spaces combine into offices, living spaces, and more.
The brief was to build the brand from one grand idea into a market leader. That meant strategy, naming, tone of voice, identity, and a website, all working together to make the ambition tangible.
A unique market segment identified. Naming architecture stripped of corporate jargon, simple and transparent. Thought leadership platform: What Is Space.
An identity that signifies the flexibility of the Spaces and the strength of the ambitions behind them. Logo animation brings the modular logic of the architecture into motion.
One grand idea, built into a brand.
Full brand build for MOHAB Studio, strategy, naming, tone of voice, visual identity, and website, all built around the central idea of redefining space.
Website designed to explore the nuts and bolts of MOHAB's design thinking while encouraging visitors to question what space means to them.