Grill Royal Group operates six restaurants in Berlin, each with a distinct personality, from their flagship steakhouse Grill Royal to the Michelin-starred Thai spot Kindee. One system needed to serve them all.
A nimble white-label web solution mixing design elements that can be reconfigured per restaurant. Shared navigation, individual colour palettes and branding drawn directly from each venue's character.
Each restaurant shares the same easy-to-use navigation architecture but carries its own colour palette, typography treatment, and editorial voice, a modular system built to scale as the group grows.
Social strategy and content production for each restaurant's individual channels, each with its own voice, developed through location-specific photography and bespoke editorial.
A group of restaurants, each with its own world.
Web platform and social media strategy for Grill Royal Group, Berlin. A flexible white-label system allowing six distinct restaurant personalities to coexist within one coherent digital framework.
Restaurants: Grill Royal, Pauly Saal, Le Petit Royal (Berlin + Frankfurt), Kindee, Einstein Unter den Linden.