Lala Berlin

Web Design · Art Direction · Editorial

"Fashion as a way of living."

Digital presence and editorial strategy for Lala Berlin, the independent Berlin fashion boutique, connecting inspiration and e-commerce in a high-fashion online experience.

Lala is a flirtatious, feminine independent clothing brand from Berlin. The brief was a high-fashion digital presence that would push customer engagement further.

An online shopping experience that connects the dots between inspiration and commerce. A sleek, editorially-focused landing page gives the site the feel of a high-fashion magazine rather than a shop.

01 — Editorial Experience

Magazine sensibility, commerce functionality.

Content-rich journal, upcoming lookbook previews, and an embedded Instagram feed reflect the culture around the brand while suggesting real-world ways to style Lala pieces.

A digital boutique that keeps customers coming back.

Digital presence for Lala Berlin, an editorial-first e-commerce experience that puts the brand's culture front and centre, connecting inspiration to purchase in a high-fashion online environment.

A sleek digital presence placing an independent Berlin boutique on par with global high-end retailers.

Collaborators
Year
2016