
Lala is a flirtatious, feminine independent clothing brand from Berlin. The brief was a high-fashion digital presence that would push customer engagement further.
An online shopping experience that connects the dots between inspiration and commerce. A sleek, editorially-focused landing page gives the site the feel of a high-fashion magazine rather than a shop.
Content-rich journal, upcoming lookbook previews, and an embedded Instagram feed reflect the culture around the brand while suggesting real-world ways to style Lala pieces.


A digital boutique that keeps customers coming back.
Digital presence for Lala Berlin, an editorial-first e-commerce experience that puts the brand's culture front and centre, connecting inspiration to purchase in a high-fashion online environment.
A sleek digital presence placing an independent Berlin boutique on par with global high-end retailers.