Hotel Berlin, Berlin is a modern luxury hotel in the heart of West Berlin. They wanted to advertise newly renovated rooms and create a unique, personalised guest experience while winning over local Berliners.
You, Me & Berlin invited creative Berliners to stay at the hotel for a few nights and personalise a room. A website and community platform invited others to sign up and share their own experience of the city.
Local Berliners from each borough were profiled, their stories brought to life via text, photo, and video on the campaign website. A community platform extended the conversation beyond the initial launch.
Art direction extended beyond digital. Custom collateral and a modular frame concept physically integrated each host's story into the hotel's 500 newly renovated rooms.
Telling Berlin's stories from the ground up.
Full campaign for Hotel Berlin, Berlin, concept, art direction, web design, and editorial. A storytelling platform connecting hotel guests with local Berlin culture through real stories and personalised rooms.
500 rooms. One city. Countless stories.