Swayed

Branding · Web Design

"Mixing organic with high-tech for an AI-powered startup."

Logo, identity and website for Swayed, an AI platform helping hospitality clients deliver next-level service, balancing advanced technology with human warmth.

Swayed uses AI to help hospitality clients provide next-level service. The studio designed their logo, identity and website to represent a balance between advanced technology and human interaction.

The logo translates the concept of “swayed”, combining the organic and the high-tech. A tonal purple palette is both modern and warm, reinforcing the relationship between people and the platform.

Direct, effective and futuristic — without losing a human touch.

A responsive website opens with an eye-catching video that visually underscores what Swayed is all about. Quick scrolling reveals easy-to-read text and screen captures explaining Swayed's services, while dynamic transitions and lively photography highlight the human engagement that drives the technology.

The result is a digital presence that's direct, effective and futuristic, without losing a human touch.

Collaborators
Year
2019