Ritz-Carlton Berlin

The Ritz-Carlton Berlin is Marriott's signature address in Europe, the one the group points to. It had just come through a full interior renovation of every facility. The building was new again. The brand around it was not. The assets, the tone, the audience still read older than the rooms now did.

The work rebranded and redesigned every Berlin hospitality outlet across the property, restaurants and bars included, then put a Roaring Twenties Golden Gala on top of it to carry the relaunch. Built to set the property back in front of a younger, cultural Berlin, and to make the reopening an event people wanted to be at, not an announcement they received.