Meama is a Georgian company on a mission to make coffee easier, faster, and more enjoyable. The brief: position them as a national hero capable of taking on global competition.
A holistic scheme of strategic and creative work, brand strategy, identity, and purpose. The result positions Meama as a brand that honours Georgian heritage while facing outward.
Meama's unique vision defined. Audience segment identified. Brand narrative, values, and purpose articulated to make their ambitions relatable internally and aspirational externally.
An identity rooted in Georgian cultural heritage, rich colour, distinctive shapes, and a clean modern twist. A shape system born from both Georgian culture and coffee culture, where tradition meets urbanity. A full colour system extends across every blend.
A national hero, ready for the world.
Full brand strategy and visual identity for Meama, Georgia's most innovative coffee company. Positioning a Georgian brand to inspire others to take the creative spirit of the Caucasus onto the international stage.
Identity rooted in Georgian cultural heritage, with a shape system that merges tradition and modernity across the full product range.