aleo solar

Brand · Web Design · Art Direction

"A sustainability product becomes a lifestyle brand."

Full brand overhaul and website for aleo solar, transforming a practical solar panel manufacturer into a desirable, design-forward brand.

Aleo Solar makes sustainable and efficient solar panels and modular energy-saving systems. Always practical. The brief: make them desirable.

A complete brand overhaul differentiating Aleo from its competitors. Cutting-edge design and an editorial feel encourage browsing while answering buyers' questions both big and small.

01 — Brand and Art Direction

The science of solar, made beautiful.

Art direction and 3D modelling for the solar panel range, 360° views, easy-to-read specs, downloadable PDF guides. A high-quality brand film and press shots tell the story of Aleo's craft.

02 — Website

Editorial thinking for a technical product.

A product website that feels more like a magazine than a catalogue. Technology and Blog sections offer depth into the science of solar, while branded collateral and guidelines future-proof the brand.

Here comes the sun.

Full brand overhaul for aleo solar, differentiating a practical solar panel manufacturer through editorial design, art direction, 3D product modelling, brand film, and a complete website.

Technology and Blog sections extend the brand into thought leadership. Branded guidelines ensure consistency across all future touchpoints.

Collaborators
Year
2015