Lewis
Group of
Companies

Strategy · Branding · Web Design · Art Direction

"Building a new legacy."

A comprehensive rebrand for a family-owned California real estate developer: from logo redesign to full digital presence, bridging 60 years of history with a forward-looking visual identity.

Lewis Group of Companies, a family-owned real estate development firm with a rich history in California and Nevada, approached us for a comprehensive rebrand. Specializing in mixed-use communities, residential developments, and commercial spaces, they sought to modernize their brand and online presence to align with their vision for growth and community-building.

We began by immersing ourselves in the deep-rooted values of this family business, crafting a refreshed identity that bridges their storied past with their forward-looking aspirations. Our holistic approach encompassed everything from logo redesign to business development consulting and a fully rebuilt digital presence.

01 — Brand Strategy & Identity

Bridging 60 years of history with a new vision.

We crafted a vibrant visual identity that reflects the warmth and community-centred nature of Lewis Group's projects, using a colour palette and typography that convey both tradition and progress.

02 — Digital

A website as dynamic as the communities they build.

Built on WordPress with a custom block-editor theme, the new site highlights Lewis Group's portfolio with rich interactive elements and a custom Google Maps component allowing visitors to search and filter active businesses and properties across California.

03 — Social Media & Out-of-Home

A complete brand system in the field.

We extended the identity across social media templates, billboard campaigns, and print collateral, giving the Lewis Group the tools to stand confidently in a competitive California market.

Building a new legacy.

Lewis Group of Companies is a family-owned real estate development firm with over 60 years of history in California and Nevada, specialising in mixed-use communities, residential developments, and commercial spaces. They came to us for a comprehensive rebrand to align their identity with their vision for the next chapter.

We immersed ourselves in the deep-rooted values of this family business and crafted a refreshed identity that bridges their storied past with forward-looking ambition, from logo redesign to full digital presence, business development consulting, and a new website that brings their community-driven portfolio to life.

Collaborators
Quasi Object
Year
2024