Our collaboration with Frederik Pferdt, Google's first Chief Innovation Evangelist, focused on transitioning his professional identity from a corporate leader to an independent innovator and entrepreneur. We developed a comprehensive brand strategy and vision that encapsulates Frederik's unique value proposition and thought leadership.
We began by deeply understanding Frederik's core values, vision, and professional ethos: emphasising his radical optimism and positivity. This foundational work allowed us to craft a cohesive brand strategy that articulates his mission to inspire and cultivate innovation, highlighting his transition from founding Google's Innovation Lab to building his own independent business.
Working closely with illustrator Stefan Schuster, we created a bespoke visual identity including logo, colour system, and typography that reflects Frederik's innovative spirit and professional gravitas: ensuring consistency across business cards, stationery, and all print collateral.
We established guidelines for keynotes and video content, ensuring a coherent and engaging communication style that maintains a consistent narrative across diverse global audiences.
A sophisticated and user-friendly website designed by Emely Wensky with illustrational elements by Stefan Schuster. The personal branding conveys a futuristic look built on morphing shapes, a minimalistic disrupted layout, and a subtle colour palette. A smooth scrolling experience connects all sections, using the shapes as a recurring storytelling element that ties the full site together.
Our social media strategy on Instagram and LinkedIn blends professional insights with personal anecdotes, fostering a deeper connection with his audience and establishing Frederik as a global voice in innovation.
From Google's Innovation Lab to an independent force in innovation.
Frederik G. Pferdt is Google's first Chief Innovation Evangelist, the founder of Google's Innovation Lab and the person who trained tens of thousands of Googlers in creative thinking. After two decades at Google, he was transitioning to an independent practice as a keynote speaker, author, and innovation advisor.
Our collaboration focused on building a personal brand that would carry his reputation into this new chapter, capturing his radical optimism and positivity in a distinctive visual identity, keynote system, website, and social presence that position him as a global voice in innovation.