Internetstores, Europe's largest online outdoor sports retailer, asked MoreSleep to reinvent their branding as the company restructured. The result is a future-forward redesign and a website that brings the outdoors online.
The branding aims to tell the entire Internetstores story in a single glance. Bold colour contrasts and a flexible logo reference the brand's core: the active world of outdoor sports. A monospaced typeface brings the logo into the digital space, fitting for an e-commerce leader with over 40 online shops in 14 countries.
The active world of outdoor sports, brought online.
The complete overhaul of the Internetstores website complements the rebrand, prioritising intuitive interfaces, large photography by Dan Zoubek and clean, clear text. A bespoke plug-in connects to the company's careers software, letting potential employees apply without leaving the site.
The new site is an inviting home for a brand that believes in the growth of its team, engaging a customer base of passionate cyclists and outdoor enthusiasts with a sporting new energy.