Real estate is a highly emotional and the most expensive product in society. Our client Engel & Völkers Berlin identified the digital potential and worked with us to develop a holistic communication concept for the brokerage and presentation of extraordinary properties.
Engel & Völkers Berlin Mitte is the most successful residential real estate location in Germany. Knowing it is an energetic, unique and daring team that reflects the vibrancy of the capital, we developed a modern design solution focused on connection and authenticity.
The new look and feel was designed to reach a younger target group through an editorial website character and extremely strong imagery, setting buying impulses more effectively while maintaining the timelessness that corresponds to Engel & Völkers' premium market position.
With the creation and production of social media templates, we equipped Engel & Völkers with the right tools to successfully stand out in a market where 90% of property searches start online.
Together with our sister company Friends of Friends, we produced a brand film: a modern, refreshed identity that captures the Hanseatic seriousness of the headquarters alongside the energy of Berlin.
90% of all search customers start their property search online.
Engel & Völkers Berlin Residential is one of Europe's most recognised luxury real estate brokerages. They came to us with a clear brief: rethink how properties are presented digitally: moving from static listings to an immersive experience that matches the quality of the properties themselves.
We developed a digital presentation platform that prioritises visuals, reduces friction, and creates an experience as considered as the properties it showcases.