Valeri Chekheria and Levan Berulava are hospitality pioneers behind Georgia's rapid rise over the past decade as a global cultural hub and travel destination. The brief was a brand identity and digital presence reflecting a contemporary, forward-thinking and innovative way of working.
The mark at the centre of the identity encapsulates a sun, its rays resonating outward as a representation of the premium quality and warmth Hospitality Projects brings to its guests and partners.
The brief was to reflect a key value: inspiring others to keep beautiful journeys going, and to breathe new life into a hospitality sector heavily impacted by the pandemic.
An identity that travels as far as the brand it represents.
Brand identity and digital presence for Hospitality Projects, distilling a local, global and cool mindset into a single radiant mark and a calm, confident digital presence.
An identity built to scale across hospitality ventures while keeping a sense of warmth and place at the centre.