We developed a strategy, concept and design for Adidas that puts storytelling first, offering bespoke online and offline experiences under the Journeys banner.
The interactive Journeys experience allowed bike enthusiasts to embark on a breathtaking tour of Italy's Südtirol through the eyes of eight different cyclists from around Europe. The website showcases detailed information on each rider and each leg of the route, with glorious photos of all the peaks and valleys.
A rich interactive platform that documents the riders, the route, and the race in real time, blending editorial depth with an intuitive digital journey.
In collaboration with Friends of Friends, we created editorial video portraits of select Adidas racers and collated personal photos and reflections into an online diary and lookbook.
Sport as a story worth following.
adidas asked us to build something that went beyond the product campaign: a digital experience that told the personal stories behind the brand's global community of athletes, creatives, and culture-shapers.
Adidas Journeys was an interactive storytelling platform: long-form editorial, documentary photography, and an interface designed to draw people deeper into each story. A different adidas to the one you see in broadcast.