HAY is one of the most influential Danish design brands of the last two decades, building a following around the belief that good design should be accessible for everyday life. We worked with them on their Milan Design Week presence and creative direction.
The brief was to place HAY within the broader conversation happening across Milan that week, not just showing products, but communicating a point of view on how people live and what they value.
Good design for everyday life.
HAY is one of the most influential Danish design brands of the last two decades, building a following around the belief that good design should be accessible for everyday life. We worked with them on their Milan Design Week presence and creative direction.
The brief was to place HAY within the broader conversation happening across Milan that week, not just showing products, but communicating a point of view on how people live and what they value.