WCD is the number one address for business and social connections in Düsseldorf, meeting rooms, dining, events, discussions. After a change of ownership, the brief was a comprehensive digital refresh.
The goal: reach a younger, more diverse audience while keeping existing members fully informed. A new design system built on the existing logo, with club-interior-inspired colour and new brand illustrations.
The existing logo was reinterpreted for the web, a more modern design constructed around it. New brand elements, including illustrations, and a colour palette drawn directly from the club's interior.
A set of modular content blocks handles all of the club's communication needs, memberships, room overviews, event listings, in a system designed to scale.
Where business and culture meet.
A comprehensive digital refresh for one of Germany's top business clubs, new visual identity, content system, and website built to attract a younger audience without losing the club's established character.
Part of an ongoing partnership with IAC, the club's owners.