Wildling is a B Corp-certified footwear company working to make a positive environmental impact. To highlight their collaboration with Rewilding Europe, they needed an experience that went beyond product.
Using sounds and visuals recorded in the Rhodope Mountains of Bulgaria, the experience gives visitors a moment of mindfulness. Three soundscapes, morning, afternoon, night, invite users to slow down and connect with something real.
The experience was built around sounds recorded on site by audio artist Jonas Urbat. Organic shapes mirror the rhythm of the audio and act as clipping masks for contextual imagery.
Controls blend into the visualisation and can be hidden entirely. Backgrounds and interface colours shift with the time of day, adapting the mood without interrupting the experience.
Sound, shape, stillness.
An interactive experience for Wildling that turns nature recordings into a moment of mindfulness, prioritising purpose over product and the environment over the brand.
Collaboration with audio artist Jonas Urbat. Built for an international audience through Wildling's digital platform.