wefox makes finding and using insurance simpler and more transparent. They needed a website that better communicated this mission.
Our redesign reflects wefox's product: clean, straightforward and accessible. The uncluttered, dual-language website contains eye-catching diagrams and modelling that depict the simplicity of getting a wefox insurance quote through their phone app.
Moving text, rounded fonts and a lively orange palette enhance the feeling of modernity and friendliness. Intuitively placed call-to-action buttons encourage user engagement in an organic way.
To break down the image of insurance brokers as "faceless suits," we worked with our sister agency Friends of Friends to art-direct an editorial-style photo series that shows the empathy and warmth of wefox's actual brokers.
Insurance that looks and feels like a product people actually want to use.
wefox makes finding and using insurance simpler and more transparent, but their existing website didn't communicate this. We redesigned it to match the product: clean, straightforward, and accessible.
Working with our sister agency Friends of Friends, we art-directed an editorial-style photo series that shows the empathy and warmth of wefox's actual brokers, breaking down the image of insurance as faceless and corporate. Moving type, rounded fonts, and a lively orange palette enhanced the feeling of modernity and friendliness.