Squarespace sells websites. The series looked at what a website does for people who turn something they love into a living.
Friends of Friends met three Berlin founders in spring 2022: a photography collective, a city blog and a meal-delivery service. Each one got a short film and a photographed interview. A fourth film brings the three together.
In March 2020 photographer Charlotte Schmitz asked who would document a moment that was changing daily life everywhere. The answer became The Journal Collective, an online platform for women and non-binary photographers to share personal visual stories.
Mary Scherpe co-founded Stil in Berlin in 2006 to photograph street style in a city she had just moved to. The blog grew into an internationally read guide to local, independent culture, food and travel.
Self-taught cook Chi You started Personal Chef Berlin in 2020, a weekly meal-prep service for healthy home-cooked food. A clear online presence lets her spend her time in the kitchen.
A website as the first room of the business.
Three Creative Paths, a film and editorial series for Squarespace, produced by Friends of Friends in Berlin in 2022.
Four films and three photographed interviews, published on Friends of Friends and YouTube.