Marente van der Valk
Christina Hjeltnes Grønning
Sophia Rudolph
Linda Granebring
Siemens Home Appliances builds for a mass market and reads like it. Reliable, engineered, everywhere, and easy for a younger design-minded audience to never think about. A washing machine is not a brand people feel close to. That distance was the problem to close.
The work put the appliances inside real homes, real kitchens, and the working lives of chefs, architects and makers. Not product films. Portraits of how people actually live and cook and build, with the brand present rather than performing. What began in 2015 as three home portraits in Berlin grew into an international programme: documentary films and long-form interviews across Europe, Asia and Australia, distributed through Siemens channels and partner outlets including FRAME and Baumeister. Three series anchored it: Culinary Encounters, Home Stories and Architect Dialogues.
Culinary Encounters stepped into the kitchens of four up-and-coming chefs across Oslo, Paris, Berlin and Maastricht. The series examined how a new generation approaches food, kitchen culture and recipe development, with each chef filmed and interviewed in their own kitchen. Siemens Home Appliances sat inside the everyday rituals of preparation, plating and conversation.
A new generation, cooking on its own terms.
Home Stories explored innovative urban living through the people who shape it: architects, gallerists and makers in unusual homes across modern global cities. The series presented unusual spaces alongside the lives inside them, highlighting their aesthetic and technological qualities. It began with three Berlin portraits in 2015 and extended to London, Melbourne, Hong Kong, Antwerp and the Dutch countryside, filmed on location with cinematographer Shai Levy.
The home as a window into how people really live.
Architect Dialogues was a joint series with Siemens Home, exploring the homes and work environments of award-winning architects and interior designers across Berlin, Paris, Helsinki and Amsterdam. Each conversation examined current design philosophies, urban living trends and the challenges shaping how cities are built. Select interviews were carried to wider audiences through FRAME and Baumeister.
The partnership extended into a shared physical space. The Friends Space kitchen in Berlin's Kreuzberg was a collaboration with Siemens Home Appliances: an open design with state-of-the-art appliances at its centre, built to host dinners, gatherings and conversations across the wider network.
A multi-year campaign and content partnership with Siemens Home Appliances, spanning three editorial film series and a shared physical space.
Documentary portraits connecting the brand's products to the everyday practice of chefs, architects and makers, produced across European, Asian and Australian cities and distributed through Siemens channels and design-press partners.