For the 2019 European marketing roll-out, the entire campaign concept was developed and produced within eight weeks under the title #bethebalance, focused on the symbiosis between body and mind.
The campaign aimed to show what finding balance in everyday life could look like, translated across editorial, social and video formats for multiple markets.
Four editorial case studies followed protagonists across Berlin, Paris, Munich and Amsterdam, three of which were paired with video portraits built for social media.
Balance, as a way of life.
A European launch campaign for ClassPass built around the theme of balance between body and mind.
Editorial case studies and video portraits across four cities, produced for the brand's European marketing roll-out.