Mezcla Gastronomía is an Argentinian restaurant group whose properties are synonymous with daring and originality. Run by creative director Lupe García with her architect brother Juan Carlos, Mezcla engages a team of creative collaborators across disciplines to breathe life into spaces such as Casa Cavia, El Abierto and Piso Tres.
Mezcla needed a brand identity as inviting, lively and timeless as their restaurants. For the logo and fonts, the studio mixed the elegance of Art Deco with a subtle Latin flair, creating a look that melds seamlessly with each space's individual design.
Mezcla means “mixture” — cuisine, architecture and collaborators, woven together.
The calming white expanses of the website evoke an art gallery, but they're hardly austere: six custom photo slideshows demonstrate the stunning features and unique character of each Mezcla location.
The site gives visitors a window into the many talents of the Mezcla team, from Lupe's background as a film producer to the journey of barista Daniel Calderón — and laid the groundwork for later projects together, including ORNO.