Indorse was a Singapore-based skills-sharing platform. Its aim was to take on inequality and discrimination in the global economy.
For a brand campaign with Serviceplan Innovation, Friends of Friends sourced and produced three portrait films of Indorse users. Different countries, genders, backgrounds and skill sets. Each film visits a home and a place of work.
Yuichiro Katsumoto makes playful gadgets. An umbrella that sounds like clashing swords when swung. A CD player that turns the disc into a halo behind a Buddha figure.
He taught at the National University of Singapore for eight years. The director's cut follows him between the workbench and the city.
My gadgets are like the craft of ancient eras.
Anne Kjær Riechert is a social entrepreneur based in Berlin. The film moves between her home and her work.
Mick Élysée is a Congolese chef. He hosts pop-up food events around London. The film follows him at home and at work.
Three intimate portraits for Indorse, one per city. Gadget innovation in Singapore, community building in Berlin, culinary education in London.
Each story came through the Friends of Friends network of creative talent. Branding studio Mobydigg worked on the campaign alongside Serviceplan Innovation.