Founded in 1983, IAC is a global network that opens doors to almost 250 of the most illustrious private membership clubs worldwide.
Our timeless and elegant rebranding takes IAC into a new era, with a tasteful contemporary colour palette and gorgeous photography that displays the assets of each location.
A refined visual language that respects the heritage and exclusivity of the IAC network while bringing it confidently into the present.
A streamlined website functions as a member portal to clubs in over 40 countries. Clubs can be searched via a responsive world map, sorted by type or filtered by amenities. A redesigned icon system denotes each property's benefits at a glance.
Where the world's most exclusive clubs feel at home.
IAC is one of the world's most exclusive club networks, connecting high-net-worth individuals across cities globally. The existing brand felt corporate and dated; it didn't reflect the cultural ambitions of its members.
We led a lifestyle repositioning and website redesign, shifting the brand language from transactional to aspirational, from institutional to experiential.