Asadero is the latest restaurant from Mezcla. A sustainable grill with a twist on the classic Argentinian parrilla, where select cuts of meat cook on a spit called an asador.
The identity sets out to disrupt history. It inverts the gender roles around the gaucho, a figure traditionally cast as male.
A tailored logotype with thick geometric serifs and strong contrast. It carries the brutalist architecture and interior of the restaurant into type.
The logotype runs across business cards, packaging, flyers and tableware. Printed in red and orange, pressed into paper, clay and leather.
The website keeps the red and the logotype of the restaurant. Five sections: about, menu, sustainability, reservations, contact.
Identity, art direction and website for Asadero, part of the Mezcla group. One logotype, drawn from the building, on stationery, tableware and screen.