From 2016 to 2018, Friends of Friends worked with Sonos on one idea: music changes how a home feels. The work ran across film, editorial, events and product.
A short film opened a Berlin home to the Sonos and Apple Music campaign Music Makes It Home. Eight in-home stories followed, from Hamburg to Kent. At IFA 2018, a press hub in Berlin launched the Sonos Amp. The HAY x Sonos One edition took the speaker into design retail and onto shelves across social media.
IFA is Europe's largest consumer electronics show. Away from the halls, an external hub at Zwei Drei Raum gave global press and industry an early look at the Sonos Amp and other new products.
Scope covered concept, location sourcing, styling, catering and music, through to execution. Project page on Friends of Friends ↗
An in-home video and editorial series by FvF Productions for Sonos, launched as Wake Up The Silent Home. Talent came from the FvF network: illustrators, musicians, tattoo artists and designers. Every visit asked the same questions. Which music shaped a life? What plays at home today?
Eight stories across five countries, each shot in the subject's own space, with the speakers part of the room.
A short film for Sonos and Apple Music, shot in a Berlin apartment. Coffee, the rooftop beehive, cooking, then dinner with friends. Music sets the mood in every room.
A square cut ran on Instagram. Six short loops were cut from the same footage, alongside a set of stills.
A limited Sonos One edition with HAY of Copenhagen, in five colours chosen by Mette Hay. Unveiled at Salone del Mobile in Milan, April 2018.
FvF Productions shot the launch content at Mette Hay's summer house in Copenhagen and again during Salone del Mobile. The imagery ran across retail, seeding and social. The IFA hub showed the colours to press the same year.
Listening better, at home and on the show floor.
Three years of work for Sonos: a home film for Music Makes It Home, an in-home story series on Friends of Friends, a press hub at IFA 2018 and the HAY x Sonos One launch.
Concept, production and execution across film, editorial, events and social, connecting the speakers to the rooms where people live and work.