An engaging interactive experience to educate users about privacy settings on the Facebook platform. The core metaphor: your Facebook profile as a house, a personal space handled differently by everyone.
Three chapters walk users through controlling their audience, managing advertiser access, and securing their account. Each chapter contains actionable information about the corresponding Facebook settings.
A range of house models representing the introverted-to-extroverted spectrum of privacy. Early prototyping in Spline led to a full 3D experience running directly in the browser, with custom 3D icons tying the UI together.
Each chapter presents easily accessible information with links to live Facebook settings, turning the experience into a usable resource, not just an explainer.
Privacy made personal.
Interactive experience for Facebook making privacy settings approachable through a playful house metaphor. Three chapters cover audience control, advertiser access, and account security.
Launched Taiwan and Hong Kong, November 2021. Expanded to additional markets 2022. Accompanied by a physical pop-up event at Preface Coding in Hong Kong.