Across two strands of work, Sonos's belief that listening out loud and listening better could create positive change was translated into both a physical brand activation and an editorial content series.
An external hub at IFA, Europe's largest consumer electronics trade show, gave press and industry an early look at the Sonos Amp, while a parallel in-home editorial series connected the brand to a community of international creatives.
During IFA, an external hub was set up at Gallery Zwei Drei for Sonos, covering everything from conceptualisation and execution to location sourcing, styling, catering and music for the launch of the Sonos Amp and other products.
An in-home editorial series explored how sound and music inspire creativity, featuring BYBORRE founder Børre Akkersdijk, textile designer Nadine Goepfert, Sang Bleu founder Maxime Plescia-Bühler, photographer Vicky Grout and artist Anna Iron, each interviewed in their own space.
Listening better, at home and on the show floor.
Brand activation and editorial production for Sonos, spanning a trade-show press hub and an in-home interview series with international creatives.
Concept, production and execution across physical events and editorial content, connecting the brand's products to spaces of creative practice.