ROTERFADEN makes premium handcrafted personal organisers, the Taschenbegleiter, in Germany. 100% independent. The brief was to build an online experience as beautiful and well-considered as the products themselves.
The website was designed from a user-first perspective: highly visual, curated, more boutique than shop. The homepage makes space for the brand to breathe, with dedicated storytelling pages covering values and sustainability.
An updated visual identity that respects the brand's craft heritage. Logo refinement, typography, and a tightened colour system, all developed to sit naturally alongside the tactility of the products.
Updated product and editorial photography to bring out the tactility of Roterfaden's work. The photography treatment translates the physical craft of the products into the digital experience.
Product overview pages are modular and customisable. Users can explore individual products in detail before selecting variants, the feeling of the shop mirrors the care that goes into the planners.
The feel of a curated boutique.
A brand identity refresh and new website for ROTERFADEN, the independent German maker of premium handcrafted personal planners.
An online experience built to match the care, craft, and tactility of the products it sells.