# Frederik Frede

> Brand strategy, identity and digital for design-led culture. Independent creative director and brand strategist, Berlin and Los Angeles.

Frederik Frede is an independent creative director and brand strategist working across culture, strategy and identity, based in Berlin and Los Angeles. Thirty years across brand strategy, visual identity, editorial and digital; co-founder of Freunde von Freunden and MoreSleep. Building brands, platforms and experiences for people who care how things look and last, each held to the same question: does it earn its place, or just add to the noise.

The work organizes around three groups: culture (the world the practice reads), strategy (how the practice thinks), identity (how the practice makes). Every project is filtered through timelessness, authenticity and usability.

## Services

- Strategy: brand positioning, research, naming, and messaging. The thinking that gives design a reason to exist.
- Identity: visual identity systems, typography, art direction, and print. Built for longevity, not trend cycles.
- Digital: website design, platform strategy, social systems, and campaign architecture. Coherent across every touchpoint.
- Editorial: content strategy, publishing, and campaign direction. From single stories to book-length projects.
- Production: film, photography, motion, and events. Creative leadership from concept through delivery.
- AI & Tooling: frameworks and workflows that make creative work faster, sharper, and more considered.

## Selected work

- [Architonic](https://frederikfrede.com/architonic-brand-strategy-platform-design.html): brand strategy and platform design for the leading architecture and design product platform
- [Frederik G. Pferdt](https://frederikfrede.com/frederik-pferdt-personal-brand-identity.html): personal brand identity
- [Louis Vuitton](https://frederikfrede.com/louis-vuitton-employer-branding-campaign.html): employer branding campaign
- [Lewis Group of Companies](https://frederikfrede.com/lewis-group-brand-identity-web-design.html): brand identity and web design, in progress
- [Ritz-Carlton Berlin](https://frederikfrede.com/ritz-carlton-berlin-brand-event.html): brand event
- [USM](https://frederikfrede.com/usm-modular-furniture-brand-digital.html): brand and digital for the modular furniture company
- [Siemens Home Appliances](https://frederikfrede.com/siemens-home-appliances.html): brand and campaign work
- [Engel & Völkers](https://frederikfrede.com/engel-volkers-web-design.html): web design
- [Umane](https://frederikfrede.com/umane-brand-identity.html): brand identity
- [MINI](https://frederikfrede.com/mini-the-sooner-now-brand-campaign.html): The Sooner Now brand campaign
- [Signal LA](https://frederikfrede.com/signal-la-brand-identity.html): brand identity
- [Bianca Chen](https://frederikfrede.com/bianca-chen-brand-identity.html): brand identity
- [LAS Art Foundation](https://frederikfrede.com/las-art-foundation-brand-identity-motion.html): identity and motion
- [Full archive](https://frederikfrede.com/work.html): all projects

## Clients

Clients and campaigns include BMW ([campaign art direction](https://frederikfrede.com/bmw-brand-campaign-art-direction.html)), Louis Vuitton ([employer branding](https://frederikfrede.com/louis-vuitton-employer-branding-campaign.html)), Vitra, Siemens, NZZ (Neue Zürcher Zeitung), Architonic, adidas, USM, Thonet, HAY, Canyon, Ritz-Carlton Berlin (Marriott), 25hours Hotels (Accor), La Marzocco, Sonos, Ruinart, and ClassPass.

## Recognition

- Lead Awards: Gold 2013 (Tablet-Magazin), Gold 2011 (Weblog), Silver 2013 and 2010
- Online Medienpreis, winner
- German Design Award
- Jury and judging: Lead Awards, AD Design Award 2016, Lovie Awards
- Featured in Wallpaper*, It's Nice That, Dwell, Zeit Online, Der Spiegel, AnOther Magazine, magCulture

## Writing

- [Substack](https://substack.com/@frederikfrede): essays on culture, strategy and identity
- [About](https://frederikfrede.com/about.html): practice, approach, experience, and features

## Contact

- Email: frederikfrede@gmail.com
- Based in Berlin and Los Angeles
- [Instagram](https://instagram.com/frederikfrede)
- [LinkedIn](https://linkedin.com/in/frede)