LAS has no fixed address. Every show lands somewhere new, which means every show has to be marketed almost from scratch. That model only works if the brand is strong enough to carry across venues and the digital side is light enough to move at the same speed.
Neither was true. The old site was outdated and so over-built that changing a button meant calling the previous agency. The work was a new brand architecture and identity flexible enough to hold any location, on a site built to be run by the people who actually run it. Artists at the centre, everywhere LAS goes.
A new brand architecture built to travel with LAS across physical and digital spaces. The identity is set in Diatype by Dinamo and Oldschool Grotesk by Kilo Type, a typographic pairing that holds the tension between the institutional and the avant-garde.
Animated poster systems, social media motion templates, and digital collateral carry the new identity across all LAS touchpoints, from U-Bahn posters to Instagram stories.
The website runs on Vercel, Next.js and Sanity, built to excel in both performance and content management. Interactive hover animations through the frame system keep the site consistent with the identity at every touchpoint.
Comprehensive brand guidelines ensure consistency as LAS grows: covering typography, colour, motion principles, and application across print and digital formats.
Centering the artists. Amplifying the work.
LAS Art Foundation is a nomadic Berlin-based art foundation that collaborates with artists to create large-scale experiences both online and offline. The brief was a complete brand transformation: new architecture, new identity, new digital home.
The aim was to reflect the LAS approach: future-thinking, bold, flexible, accessible. The artists sit at the centre, their faces and voices at the heart of every platform, with concise, confident communication throughout.