Canyon has been creating some of the finest bicycles in the world since 1984. Skipping the middleman, they ship performance cycles direct to consumers from their German factory.
The ULTIMATE CF EVO is more than a bike, so the site is more than a product page. Fluid scroll animations developed with Canyon's 3D Design team give insight into all of the cycle's important components.
An interactive microsite that mirrors the precision and performance of the bike itself: 3D components, fluid scroll animations, and detail-driven storytelling.
The most technically advanced bike deserves the most technically advanced web experience.
Canyon Bicycles is one of the world's leading direct-to-consumer cycling brands. The launch of the Ultimate CF EVO, the world's lightest production road bike, needed a digital experience that matched the obsessive engineering of the product itself.
We built an immersive product experience: editorial photography, technical storytelling, and a design language drawn from the bike's own material palette of carbon, titanium, and precision-machined components.