Vitra is the Swiss furniture company behind the work of Eames, Prouvé and Girard. Working with a brand like this starts with what already works, then finds the contemporary form that reaches new audiences.
The brand strategy kept the design legacy and made its relevance clear for today. Editorial strategy and art direction connected the archive to contemporary design culture.
With Vitra, Friends of Friends created the FvF Apartment in Berlin-Mitte: a 65sqm flat furnished entirely with Vitra and Artek pieces, designed as a space for the community rather than a showroom. It hosted shoots, press days and dinners, and became a blueprint for how the brand's furniture lives in everyday spaces.
For the launch of Vitra Workbays, the micro-architectural system by Ronan & Erwan Bouroullec, a free iPad app was conceived, designed and programmed. It lets users explore each Workbay from every angle, configure size, colour and interior elements in 3D, browse sample scenarios, and find nearby Vitra dealers.
Homes & Workplaces was a long-running editorial and film series with Vitra on Friends of Friends. The features visited people who live and work with Vitra furniture, among them Erik Spiekermann in Berlin, Alvaro Catalán de Ocón in Madrid and Clement Pascal in Bushwick, New York.
Short documentary films profiled workplaces and projects Vitra supports. Interior architect Sevil Peach in London talks about offices that left the cubicle behind for open, shared space. Artist Tobias Rehberger in Frankfurt walks through his studio and 24 Stops, the trail that leads to the Vitra Campus.
Good design improves the quality of life.
Vitra is the Swiss furniture company behind the work of Eames, Prouvé and Girard. Working with a brand like this starts with what already works, then finds the contemporary form that reaches new audiences.
The brand strategy kept the design legacy and made its relevance clear for today. Editorial strategy and art direction connected the archive to contemporary design culture.