Selfnation is a high-tech jeans and chinos brand founded by a mechanical engineer and an information technologist. Their quest to find well-fitting, high-quality denim led them to start a sustainable fashion company of their own — the studio had to let people know.
MoreSleep spearheaded an editorially-driven TV and online campaign for Selfnation, with a wide variety of touchpoints and engagement levels all driving traffic directly to the point of sale.
The Perfect Fit.
A 20-second TV spot, broadcast in Germany, Austria and Switzerland, captured the attention to detail, materials and quality that make Selfnation stand out. A longer, documentary-style cut was distributed on YouTube via Google TrueView.
The campaign was followed by a social media activation around the tagline “The Perfect Fit” and an online banner campaign to get the message out.