PURO is a boutique hotel group in Poland. The studio was asked to create the visual identity and branding for the restaurant and rooftop bar of their Warsaw location: two complementary yet individual destinations that reflect the modern elegance of the PURO hotels.
Magari, whose name means “What if?” in Italian, is a friendly, family-oriented restaurant tapping into la dolce vita with modern Italian dishes and locally-sourced, seasonal produce. Inspired by the brightness and architecture of coastal Italy, the branding uses a sunny colour palette and playful imagery.
Two destinations, one address, two distinct moods.
Loreta is a rooftop bar with an impressive cocktail menu and an even more impressive view over Warsaw. The studio tapped into its midcentury-modern-meets-tropical interior and cozy vibe with bold typefaces and a millennial chic palette of light pink and hot red.
Together, Magari and Loreta give PURO's Warsaw location two complementary identities, each branded down to the coasters and menu covers.