Frederik Frede

Creative Director, publisher and founder of
Freunde von Freunden, MoreSleep and NoMoreSleep (R.I.P.)
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The ability to multitask is one of the essential strengths of our infinitely amazing brains. We wouldn’t want to lose it. But as neurobiologists and psychologists have shown, and as Maggie Jackson has carefully documented, we pay a price when we multitask. Because the depth of our attention governs the depth of our thought and our memory, when we multitask we sacrifice understanding and learning. We do more but know less. And the more tasks we juggle and the more quickly we switch between them, the higher the cognitive price we pay. Rough Type: Nicholas Carr’s Blog