1. 05 May 2014   
  2. moresleepberlin:

Website and content strategy for USM
We’re excited to share the website - Personalities by USM - and concept that we just finished for Modular Furniture brand USM. The idea is based on our own hatched project Freunde von Freunden and the content marketing model we developed for last year’s adidas Journeys. As USM liked both so much, they contacted us to come up with something tailored to them. We then designed a dedicated website that documents and tells the story of the people behind the furniture.
We brought in our daughter company, Freunde von Freunden, to handle all things content. Together, we planned each production and worked on an editorial strategy that rolled out into an ongoing series of beautifully curated portraits, giving insights into the USM brand and their biggest lovers.

    moresleepberlin:

    Website and content strategy for USM

    We’re excited to share the website - Personalities by USM - and concept that we just finished for Modular Furniture brand USM. The idea is based on our own hatched project Freunde von Freunden and the content marketing model we developed for last year’s adidas Journeys. As USM liked both so much, they contacted us to come up with something tailored to them. We then designed a dedicated website that documents and tells the story of the people behind the furniture.

    We brought in our daughter company, Freunde von Freunden, to handle all things content. Together, we planned each production and worked on an editorial strategy that rolled out into an ongoing series of beautifully curated portraits, giving insights into the USM brand and their biggest lovers.


  3. 01 May 2014   

  4. 29 Apr 2014   
  5. In Mexico (via fvonf on Instagram)

    In Mexico (via fvonf on Instagram)


  6. 28 Apr 2014   

  7. 28 Apr 2014   
  8. Moodymann Feat. Charlotte OC- Hangover (Moodymann Mix) (by EmpreinteMusicale)


  9. 14 Apr 2014   

  10. 11 Apr 2014   
  11. “There’s little doubt that “do what you love” (DWYL) is now the unofficial work mantra for our time. The problem with DWYL, however, is that it leads not to salvation but to the devaluation of actual work—and more importantly, the dehumanization of the vast majority of laborers.”

    – Pocket : Stop Saying “Do What You Love, Love What You Do.” It Devalues Actual Work.


  12. 11 Apr 2014   
  13. “When who we are and what we do are one and the same, we are walking the road of Must. When we choose Must, what we create is ourselves. It is a body of work. When we make something because we Must, not just because we can, it is the difference between disposable products that last a few years and life-affirming movements that sustain generations.”

    – The Crossroads of Should and Must — Editor’s Picks — Medium


  14. 11 Apr 2014   
  15. kennyhurtado:

I recently photographed Danny Hess’s woodshop and neighborhood for FreundevonFreunden

    kennyhurtado:

    I recently photographed Danny Hess’s woodshop and neighborhood for FreundevonFreunden


  16. 10 Apr 2014   
  17. How to Juice and Smoothie with John Joseph (by Munchies)


  18. 10 Apr 2014   
  19. Water (by Morgan Maassen)


  20. 08 Apr 2014   

  21. 08 Apr 2014   
  22. Trestles Forever (by Ways & Means)


  23. 07 Apr 2014   
  24. Funkadelic feat. Moodymann … Sloppy Cosmic (by Mahogani Music)


  25. 26 Mar 2014   

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Frederik Frede

Creative Director, publisher and founder of
Freunde von Freunden, FvF Productions, MoreSleep and NoMoreSleep (R.I.P.)
Please contact me via my Portfolio, Email, Twitter, Xing, or LinkedIn.