ORNO

Identity · Digital

"Communicating the fire and passion of Argentine pizza."

Branding and web design for ORNO, a Buenos Aires pizzeria from Mezcla Gastronomía reinterpreting Neapolitan pizza with a Miami Art Deco edge.

ORNO pizzeria exterior with the red neon logo sign on a mint corner building in Buenos Aires

ORNO is a restaurant from Argentina's Mezcla Gastronomía that interprets classic Neapolitan pizza using the finest local ingredients. At its heart is the Forni Grimaldi, a 400-degree traditional pizza oven, with every pie made in full view of guests.

The interior mixes modernist shapes in vibrant pastels, a chic update on Miami Art Deco that's the opposite of a traditional pizzeria. Based on a sharing concept, the oven takes centre stage and the entire space echoes its basic geometry.

ORNO logo pattern, white roundels on red
ORNO typeface specimen setting Argentina, Argentinian, Argentine in white on redORNO logo stickers in red and white
ORNO opening posters in blue and red announcing the launchORNO pizza box with the red logo on a blue background
ORNO website with the wood-fired oven and the mobile menu
ORNO pizzeria exterior, mint corner building with neon logo at duskPink neon wall light against the mint walls and arches inside ORNOArched turquoise restroom doors at ORNO
Arched mint door on the ORNO facadeORNO dining room with long shared wooden tables and blue tiles
Forni Grimaldi wood-fired pizza oven at ORNO with stacked firewood and blue tiles
Blue ORNO bar sign hanging from the ceilingORNO pizzaiolo stretching pizza doughPizza baking in the ORNO wood-fired oven
Pizza served on an ORNO branded trayGuests sharing a slice of pizza at ORNO
The heat of the oven, at the heart of the brand.

The identity uses geometric, basic shapes with a contrasting red logo that symbolises ORNO's core: the heat of their pizza oven. Working closely with the Mezcla team, the studio ideated and produced all collateral in the space, from exterior signage to stickers to pizza boxes.

The website follows the same look and feel: a simple one-page design with easy navigation, strong photography and insight into the local producers behind ORNO's pizza.

Collaborators
Mezcla Gastronomía
Year
2019