Mezcla Gastronomía is an Argentinian restaurant group whose properties are synonymous with daring and originality. Run by creative director Lupe García with her architect brother Juan Carlos, Mezcla engages a team of creative collaborators across disciplines to breathe life into spaces such as Casa Cavia, El Abierto and Piso Tres.
Mezcla needed a brand identity as inviting, lively and timeless as their restaurants. For the logo and fonts, the studio mixed the elegance of Art Deco with a subtle Latin flair, creating a look that melds naturally with each space's individual design.
Mezcla means “mixture”. Cuisine, architecture and collaborators, brought together.
The calming white expanses of the website evoke an art gallery, but they're hardly austere: six custom photo slideshows demonstrate the stunning features and unique character of each Mezcla location.
The site shows the range of the Mezcla team, from Lupe's background as a film producer to barista Daniel Calderón. It also laid the groundwork for later projects together, including ORNO.