Premium reportage content for Louis Vuitton's careers communication, rebuilding the internal image and film library across departments, shops and ateliers.
A documentary approach captured crafters and their professional surroundings in spontaneous, authentic situations, building a personal and inspirational picture of the Maison's culture for its careers website.
Workplace portraits across Los Angeles and Paris brought a human dimension to the new Louis Vuitton manifesto film and accompanying social content, showing visionary crafters at work in moments of connection and collaboration.
Louis Vuitton's careers span far beyond the storefront: design and creation, retail, digital, manufacturing across 38 ateliers worldwide, supply chain, sustainable development, research and innovation, and more. The campaign drew on this breadth, giving each discipline a human face rather than treating "careers" as a single, generic category.
Shoots took place in offices, stores and ateliers, with a small crew and handheld rigs. People kept to their work while the camera followed.
The resulting photography and film library now runs across Louis Vuitton's careers website and internal communications, offering a personal counterpoint to the Maison's product-led image.
Visionary crafters, captured at work.
A documentary-style employer branding campaign for Louis Vuitton, produced across the Maison's Los Angeles and Paris locations.
Photography and film production capturing the people and métiers behind one of the world's leading luxury houses, for use across careers communication, digital and print.