Hotel Berlin You, Me & Berlin

"The most Berlin hotel in Berlin."

Campaign, website, and art direction for Hotel Berlin, Berlin, a storytelling concept that invited creative Berliners to personalise hotel rooms and share their experience of the city.

Berliner in a purple wrap on a West Berlin street, portrait for the Hotel Berlin, Berlin You, Me & Berlin campaign

Hotel Berlin, Berlin is a modern luxury hotel in the heart of West Berlin. They wanted to advertise newly renovated rooms and create a unique, personalised guest experience while winning over local Berliners.

You, Me & Berlin invited creative Berliners to stay at the hotel for a few nights and personalise a room. A website and community platform invited others to sign up and share their own experience of the city.

01 — Editorial and Web

One city, many stories.

Local Berliners from each borough were profiled, their stories brought to life via text, photo, and video on the campaign website. A community platform extended the conversation beyond the initial launch.

You, Me & Berlin website for Hotel Berlin, Berlin on desktop, tablet and phone in front of the Oberbaum Bridge

Berliner in round blue sunglasses looking up, You, Me & Berlin portrait for Hotel Berlin, Berlin

Yellow U-Bahn crossing the Oberbaum Bridge, You, Me & Berlin campaign photography

Golden Victory Column statue against the sky, You, Me & Berlin campaign photography

Fashion designer in her Berlin shop window, You, Me & Berlin story for Hotel Berlin, Berlin

Berliner walking past a graffiti wall, You, Me & Berlin story for Hotel Berlin, Berlin

Poster paster on a ladder at a Berlin billboard, You, Me & Berlin campaign photography

Altes Museum and the Lustgarten lawn in Berlin Mitte, You, Me & Berlin campaign photography

Berliner with purple hair on a stone bridge, You, Me & Berlin portrait for Hotel Berlin, Berlin

Coffee, hot chocolate and Baumkuchen on a Berlin café table, You, Me & Berlin campaign photography

Berlin canal lined with trees in summer, You, Me & Berlin campaign photography

02 — Physical Integration

From screen to room.

Art direction extended beyond digital. Custom collateral and a modular frame concept physically integrated each host's story into the hotel's 500 newly renovated rooms.

Guest on the bed in a Hotel Berlin, Berlin room with framed You, Me & Berlin stories on the wall

Hotel Berlin, Berlin room with green headboard and a gallery wall of framed Berlin prints

Framed illustrated Berlin map and photo prints in a Hotel Berlin, Berlin room

You, Me & Berlin poster for Hotel Berlin, Berlin: Die schönsten Geschichten Berlins, Berliner portrait

You, Me & Berlin poster for Hotel Berlin, Berlin: Die schönsten Geschichten Berlins, Oberbaum Bridge

You, Me & Berlin poster for Hotel Berlin, Berlin: Zeig uns dein Berlin, Berliner in sunglasses

You, Me & Berlin poster for Hotel Berlin, Berlin: Die schönsten Geschichten Berlins, pizza boxes

You, Me & Berlin poster for Hotel Berlin, Berlin: Zeig uns dein Berlin, couple on a bridge

Telling Berlin's stories from the ground up.

Full campaign for Hotel Berlin, Berlin, concept, art direction, web design, and editorial. A storytelling platform connecting hotel guests with local Berlin culture through real stories and personalised rooms.

500 rooms. One city. Countless stories.

Live site: www.youmeandberlin.com ↗
Collaborators: Friends of Friends
Year: 2016