Episode Hotels are building a revolution in hospitality. We partnered with a team of Georgian futurists to create the brand strategy and identity for a minimalist, tech-driven hotel that offers affordable luxury to design-loving travellers.
Episode's brand values and purpose reflected an international focus and scalability: built from the ground up to travel across cities, neighbourhoods, and business ventures.
Episode's brand values and purpose reflected an international focus and scalability. A straightforward naming framework allows for future expansion into new cities, neighbourhoods, and business ventures.
The name 'Episode' came from the idea that every traveller tells their own story, with each journey becoming an entry into an ongoing series.
Comms and tone of voice follow the brand values: fresh, relatable and focused on the guest.
'Outlines', our identity concept, positions the hotel as a simple frame containing the essentials for every traveller. This frame embodies the brand's storytelling role, surrounding guest's individual narratives, creating a focal point for the world of experiences outside.
Every traveller tells their own story. Episode is the frame around it.
Episode Hotels is a design-forward hospitality concept built around the idea that every stay should feel like a chapter worth remembering. They came to us at the beginning, brand strategy, identity, and positioning from scratch.
We developed a brand that feels personal without being precious, distinctive without being loud, a visual language built for the era of the design-conscious traveller.