A multi-year collaboration built on shared values around creativity, social change and personal wellbeing, aimed at growing Dr. Hauschka's audience and connecting the brand with socially engaged voices.
The work spanned profile-driven brand campaigns, editorial portrait series, product campaign production and live event formats, produced across Berlin, London, Barcelona, Amsterdam and the brand's Swabian headquarters.
A brand campaign profiling women who challenge conventional thinking within their fields, including The Lissome Magazine creative director Dörte de Jesus and anti-war photographer Julia Leeb. Production covered custom digital storytelling, photography and film, extending into a physical event at Friends Space Berlin and a live broadcast, with editorial distribution via a global media partnership with Nowness.
An editorial portrait series for Dr. Hauschka's Let Nature In campaign, featuring three international female creatives across Berlin, London and Barcelona, each with a distinct relationship to natural beauty. Services covered creative direction, talent selection, editorial concept, video, photography and social strategy.
Visual concept and production for Dr. Hauschka's Summer Product Line, shot with a diverse cast across a bespoke location set-up, focused on natural appearance, feel and atmosphere.
The 2023 campaign event put female creatives in the spotlight who challenge conventional thinking in their field. A panel discussion in the Friends Space ran alongside an Instagram livestream with short interviews and walkthroughs of the work on show.
Anti-war photographer Julia Leeb and digital fashion designer Amber Jae Slooten presented their work. Friends of Friends conceived and produced the campaign and both events.
An inclusive brand culture, told one portrait at a time.
Ongoing creative collaboration with Dr. Hauschka spanning brand campaigns, editorial portrait series, product campaigns and live event production.
Profile-led storytelling connecting the organic cosmetics brand with a community of socially engaged creatives, across digital, social and live formats.