Berlin Green creates new ways to bring smart lifestyle tech into people's homes, with a focus on sustainable, honest, well-designed products.
The brief: rework the brand strategy to reflect future goals and highlight the community already built around it, then translate that into a new visual language across branding and website.
Workshops and close collaboration with the Berlin Green team identified what makes the brand unique, rethought its values, and created a platform for growth, the tools to revolutionise how lifestyle tech companies conduct and present themselves.
Building on the strategy, a visual identity exploring the nature and physicality of the products. Playing with perspective in the logotype reflects sustainability and the community-focused ecosystem, while colour, typography, and pattern carry the brand's materiality and modern design approach.
A full website overhaul carrying the new brand language across every screen, from desktop to mobile, completing the shift to a coherent, values-led digital presence.
A brand built on transparency.
Brand strategy, identity, and website for Berlin Green, reflecting the company's future goals and the community already built around it.
A new visual language across branding and digital, anchored in sustainability, honesty, and circularity.