aleo solar

Identity · Digital

"A sustainability product becomes a lifestyle brand."

Full brand overhaul and website for aleo solar, transforming a practical solar panel manufacturer into a desirable, design-forward brand.

Two black aleo solar panels on a pale blue background, product render

Aleo Solar makes sustainable and efficient solar panels and modular energy-saving systems. Always practical. The brief: make them desirable.

A complete brand overhaul differentiating Aleo from its competitors. Sharp, modern design and an editorial feel encourage browsing while answering buyers' questions both big and small.

01 — Brand and Art Direction

The science of solar, made beautiful.

Art direction and 3D modelling for the solar panel range, 360° views, easy-to-read specs, downloadable PDF guides. A high-quality brand film and press shots tell the story of Aleo's craft.

A press kit puts the quality on show and positions Aleo as a modern, forward-looking brand.

aleo solar brand guidelines pages for color and typography
aleo solar press kit brochure spreads
Red robot arm lifting a black solar panel on the aleo solar production linealeo solar factory workers handling solar panels
Packed aleo solar panels stacked in the warehouseRed robot arms on the aleo solar panel production lineHands testing a solar panel component in the aleo solar lab
aleo solar factory worker on the production linealeo solar employee standing between solar panelsHands holding aluminium frame profiles for aleo solar panels
Quality control at an aleo solar workstation on the factory floor
aleo solar brand film, from sketch to sunlight
02 — Website

Editorial thinking for a technical product.

A product website that feels more like a magazine than a catalogue. Technology and Blog sections offer depth into the science of solar, while branded collateral and guidelines future-proof the brand.

aleo solar website on desktop and tablet
Here comes the sun.

Full brand overhaul for aleo solar, differentiating a practical solar panel manufacturer through editorial design, art direction, 3D product modelling, brand film, and a complete website.

Technology and Blog sections extend the brand into thought leadership. Branded guidelines ensure consistency across all future touchpoints.

Year
2017