Ace &
Tate

Campaign · Editorial · Event

Heimatbound: portraits of a city chosen as home.

An editorial portrait series for Ace & Tate, exploring why young creatives chose Berlin as the place to build their careers.

Ace and Tate Heimatbound campaign

A joint series with Ace & Tate produced portraits of young, talented creatives who followed Berlin's pull as a creative haven, centred on the conflicting nature of relocation and what the city holds for each of them.

Four portraits featured musician Mikey Woodbridge, illustrator Ruohan Wang, Berlin Feminist Film Week founder Karin Fornander and DJ Nico Adomako, each photographed in their own choice of Ace & Tate frames.

01 — A Collaborative Collection

From portrait to product.

Each subject's choice of frames became a collaborative collection featured on Ace & Tate's online store. Services spanned talent research, content concept, creative direction, four editorial interview productions, guest management, event production, printed collateral and photography documentation.

Heimatbound A3 event poster with portraits of the four Berlin creatives Karin Fornander browsing a shop full of lamps and objects
02 — Four Portraits

Four moves to Berlin.

Each portrait follows one move to the city and what it changed. The interviews ran on Friends of Friends in December 2018.

Mikey Woodbridge · Musician

Read on Friends of Friends ↗
Musician Mikey Woodbridge in round Ace & Tate frames against a plywood wall, Berlin
Mikey Woodbridge at home in clear Ace & Tate frames and a yellow jacket Mikey Woodbridge seated on a rug in a sunlit Berlin flat

Ruohan Wang · Illustrator

Read on Friends of Friends ↗
Illustrator Ruohan Wang in white Ace & Tate sunglasses and a colourful jacket outdoors in Berlin
Ruohan Wang in round Ace & Tate glasses and a white T-shirt Ruohan Wang crouching with a dog in a vintage clothing shop

Karin Fornander · Berlin Feminist Film Week

Read on Friends of Friends ↗
Berlin Feminist Film Week founder Karin Fornander in a beret and Ace & Tate glasses Karin Fornander in a dimly lit Berlin cafe

Nico Adomako · DJ

Read on Friends of Friends ↗
DJ Nico Adomako working on a laptop on a Berlin street bench
Nico Adomako in Ace & Tate glasses at a cafe table Nico Adomako in yellow Ace & Tate sunglasses on a stairway
What does home mean, when you chose it yourself?

An editorial portrait series and collaborative eyewear collection for Ace & Tate, produced with four Berlin-based creatives.

Concept, production and event management for a campaign exploring relocation, identity and the idea of home.

Collaborators
Friends of Friends
Year
2018