The next (ﬁrst?) great digital product design studio will not come from these legacy companies, but from the emerging generation of focused digital product studios. These studios are born digital, and their DNA is design, code and product. With focus on product and experience they are not blinkered by marketing bounty. Their independent status allows them to pursue an ideal and a mission. They understand that digital product is a ﬂedgling industry in its own right and not a subset of any other. Aside from their client work they invest their time and money in their own product explorations and they do this not as a cynical client winning initiative, but because they believe in it. These nimble, hungry and focused studios have the chance to navigate their way through the crowded ﬁeld, establish themselves and get a shot at greatness.
How, When and Where Will The First Truly Great Digital Design Studio Emerge? | Mobile Inc